By: Michael Laba
TrackMan radars are one of the most versatile high tech inventions that are transforming athletes to a level never seen before. TrackMan radar technology works by using two synchronized radar units that capture 40,000 frames per second to translate real-time movement into billions of data points that are translated into statistics on a device.
Multiple sports use this technology to track data and improve spin rate in pitches or golf shots. Professional golfer Ryan Elmore is currently working his way through the Korn Ferry Tour and explained how important it is to have this type of technology.
“TrackMan allows you to see exactly what’s happening with your swing. It tracks things like ball flight, club path, and spin rates, helping you understand how small adjustments can improve your game.”
Ryan explained that the technology is helpful because he can tweak his swing without completely starting over his technique.
“In the past, golfers were taught to focus on positions in their swings, just trying to get the club in a specific spot. It wasn’t about optimizing performance based on data—it was about fitting everyone into the same 'photographic picture.' But with TrackMan, we've learned that you don’t have to swing the same way. The technology shows us that everyone’s swing can be unique, and it’s not about copying a perfect position. It’s about understanding your own swing and what the data tells you.”
It's not just golfers being able to improve their game with this next level equipment. College baseball pitchers are able to use TrackMan technology to transform their pitches and optimize their product on the field.
Junior right-handed pitcher at the University of Georgia, Luke Wiltrakis explains how the use of TrackMan has elevated his game and how, when used properly, can change the way he approaches.
“TrackMan allows us to measure key metrics like spin rate, vertical and horizontal movement, and release points with incredible accuracy. For a pitcher, it’s invaluable because it helps us understand exactly how our pitches move and how we can adjust our mechanics to get more swing-and-miss or control over our stuff."
Athletes aren't the only ones benefiting from this technology.
Recently, TrackMan and other radar guns have shaped business models for Greg Hall, owner of Atlanta Golf and Social Club. He has invested in TrackMan technology for his indoor golf bar and has been able to profit greatly from it.
"What makes TrackMan the best in the industry is its ability to serve both serious training and casual entertainment. For serious golfers, it provides the most accurate data to improve their game, but it also offers fun games like bowling and shuffleboard for those just looking for a good time."
TrackMan has invested into their entertainment rather than sticking to performing training by adding games and virtual courses like the well known “St. Andrews Links.” Pairing it with having the most exact readings just made sense to Hall.
"Investing in premium technology like TrackMan has a massive return on investment. We can charge more per hour because the experience is so much better. People don’t mind paying extra because they know the data is accurate, and they have a good time playing on TrackMan."
In a world where data and statistics are at the forefront of how strong a performance is, TrackMan has found a way to make training and playing enjoyable without sacrificing precision.
But TrackMan isn't one dimensional to just training, business owners like Greg Hall are leveraging this new age tech to create unique experience for whatever level golfer comes through Atlanta Golf and Social Club’s doors.
As TrackMan continues to update, its impact goes beyond sports. It's reshaping how we integrate technology to results. From training athletes to creating a fun business, TrackMan is changing the game.